Pre-seed · 2026

sellink

The money layer for Latin America's creators.

Banners strung across a Latin American street at dusk

Sellink turns any creator's bio link into a store that actually collects money in Latin America — Pix, OXXO, wallet, crypto. One link. Paid in minutes.

A hand holding a glowing smartphone at night
01 — Market

The biggest audience on Earth
that nobody built a cash register for.

$900B
LatAm digital commerce in 2026
46%
already flows through wallets + instant payments — 2x since 2023
150M+
TikTok users in LatAm — the platform's fastest-growing region
#1
region worldwide in time spent on social media
Sources: Bamboo Payments 2026 · PayRetailers 2026 · Segpay/PCMI · a16z Future
A crowded Latin American market with colorful textiles
01 — Market · the rails already flipped

In Brazil, Pix just beat credit cards.

21%
Wallets + instant, LatAm e-com 2023
46%
Wallets + instant, LatAm e-com 2026
41%
Credit cards, Brazil e-com today
42%
Pix, Brazil e-com today → ~50% by 2028
Sources: EBANX/PCMI · Reuters · PYMNTS 2026
Two hands holding phones completing a mobile payment
02 — Problem

Rich in influence. Poor in cash.

50%
of 5,000+ surveyed Brazilian creators earn under $100/month
~25%
don't monetize at all — they have buyers, not rails
$1.50
YouTube CPM in Brazil vs ~$10+ in the US — ads will never pay here. Direct sales must.
"Sell by DM, text a stranger your bank account, and pray."
— today's state of the art
Sources: a16z Future (5,000-creator survey) · FluxNote 2026
A small business owner at her counter, selling through her phone
03 — How it's "solved" today

The gringo stack doesn't speak Pix.

Pix / OXXOLocal currencyWhatsApp deliveryCryptoLocal pricing
Stan Store ($29–99/mo)✕✕✕✕✕
Gumroad (10% + $0.50)✕✕✕✕✕
Linktree (40M users)✕✕✕✕routes traffic, collects $0
Bank transfer by DM✓✓manual✕free — and invisible, trustless, unscalable
sellink✓✓✓✓✓
04 — "So what… no one is doing this?"

The model is proven. The region is wide open.

$142M
Whop annualized revenue, +255% YoY — creator storefronts are the hottest model in commerce
$40M
Stan Store ARR with 80K creators at ~$437/creator — on US rails only
0
of them can collect a single peso via Pix, OXXO or Mercado Pago wallet today

Why hasn't anyone done it? US platforms are built on Stripe — which can't onboard LatAm creators at scale. Localizing rails is unglamorous integration work. That's the moat: Mercado Libre beat eBay with it, Nubank beat the banks with it. Same playbook, new category.

Sources: Sacra (Whop, Stan) · a16z Future
A customer paying a small merchant at the counter
04 — The objection · "but will their audiences actually pay?"

They already pay. The rails just lose the money.

$10B+
paid by audiences to creators through Hotmart alone — LatAm's own proof that fans buy digital products at scale
1 in 5
economically-active Brazilians have already bought from a creator on Hotmart
21M
consumers bought from creators in a single year across Hotmart + Teachable
Demand survives the worst checkout
Creators sell today by texting their bank account to strangers — and buyers still pay. Demand that survives that doesn't need to be created, only captured.
We move revenue, not convert it
Concierge onboarding targets creators already selling by DM — existing sales moved to rails that convert: one-tap Pix vs. copy-paste a CLABE.
Pro hedges the take rate
The MX$199 subscription is revenue that doesn't depend on any single sale — the audience's mood never touches the second engine.
Sources: Hotmart Company press, 2024–25
05 — Solution

sellink

One link in the bio. Products, 1:1 sessions and tips — paid in MXN, BRL or USDC, delivered on WhatsApp.

María Colomba today · 128K followers
Posts a workout guide. A buyer DMs. She texts her bank account number to a stranger, waits, screenshots, hopes. Half her sales die in that chat.
→
María Colomba with sellink
Same follower taps the link in her bio, pays with the Pix she uses every day, gets the guide on WhatsApp. María's phone buzzes: "Pago recibido — MX$349." Two minutes, zero DMs.
PixOXXOMercado Pago walletCardsUSDC Spanish + PortugueseWhatsApp-nativeMobile-first

Working product. Live demo today — storefront, checkout, delivery, creator dashboard.

Creator recording herself on a smartphone tripod
05 — Product · the storefront

Feels like a chat. Pays like a bank.

One screen, zero friction. The buyer lands from the bio, taps a product, picks the rail they already use — and the creator gets a WhatsApp the moment the money clears.

Design language: calm surfaces, one blue, big friendly numbers — trust the way Pix and Nubank taught 150M people to expect it.

M
María Colomba
sellink.ai/@mariafit
Entrenadora · 128K en TikTok
Guía fit de 12 semanas
PDF · entrega inmediata
MX$349
Asesoría 1:1 · 30 min
Videollamada · agenda incluida
MX$599
Invítame un café
Propina libre
MX$50+
Comprar ahora
PixOXXOTarjetaWalletUSDC
✓
Pago recibido — MX$349
Pix · hace 12 segundos · entrega enviada por WhatsApp
05 — Product · the creator dashboard

Her business, at a glance.

sellink.ai/panel
MX$18,420 +32%
Ingresos este mes
47
Ventas pagadas
2.1 min
Promedio cobro → entrega
Ana R.Guía fit de 12 semanasPagado · PixMX$349
Carlos M.Asesoría 1:1 · 30 minPagado · OXXOMX$599
Luisa P.Guía fit de 12 semanasConfirmar · USDCMX$349
Diego S.Invítame un caféPagado · WalletMX$120
06 — Business model · why Sellink wins

Free to start. Paid when they win.

Gratis
$0 + 5% per sale
Half of Hotmart and Kiwify's ~10%. Zero barrier for a creator earning her first peso — revenue scales with her GMV.
Pro
MX$199/mo + 0%
(~$10 USD, a third of Stan's $29.) Pays for itself above MX$4,000/mo in sales — creators upgrade exactly when they start earning.
98%
WhatsApp open rates vs ~20% email — delivery and repeat sales where LatAm commerce already lives
2×
revenue engines: a take rate that grows with creator GMV + a predictable subscription layer — the ladder Linktree and Beacons scaled on, priced for LatAm
Two people at a table paying each other with their phones
07 — Projections · base case

Boring math, compounding rails.

150
creators by end of Year 1 — concierge-onboarded · ≈$1.2K MRR
1,200
creators in Year 2 as the "con sellink" loop kicks in · ≈$9.5K MRR
6,000
creators in Year 3 · ≈$48K MRR — ≈$575K ARR on ≈$10M of creator GMV

Assumptions kept deliberately dull: avg creator GMV $140/mo, 75/25 free-to-Pro mix, blended ARPU ≈$8/mo (≈$95/creator/yr), ~6% monthly churn. For reference, Stan monetizes at $437/creator/yr on US prices — we model at under a quarter of that.

Model: internal · anchored on Sacra data for Stan Store's first-year curve
A laptop showing growth analytics charts
08 — Go-to-market

Sell to creators who already sell.

Phase 0 · Concierge — 0→30
Hand-onboard Mexican fitness & educator creators, 10K–200K followers, already selling by DM. White-glove store setup in 48 hours.
Phase 1 · Viral loop — 30→300
Every storefront ships "con sellink" at the foot. Earnings-screenshot content + creator referrals: today's buyer is tomorrow's seller.
Phase 2 · Agencies + SEO — 300→1,500
Micro-agencies and managers onboard whole rosters at once; Spanish/Portuguese SEO owns the "cómo cobrar por…" searches.
Phase 3 · Brazil — month 18+
Pix-native storefronts into the world's densest creator-commerce market, once the Mexico playbook repeats itself.

North-star metric: creators with ≥1 sale per week. Activation: first sale within 7 days of onboarding — the concierge's only job.

A small team working together around a laptop
09 — The ask

Own the checkout of the fastest-growing creator market on Earth.

Live product. First creators onboarding now.

See the live demo → sellink.ai
People walking down a colorful street with mountains behind
sellink